We kicked off this major branding journey with deep research and a brand audit to truly understand who Taman Safari Indonesia is, and more importantly, who they speak to. This foundation helped us craft a strategy that went beyond visuals, it was redefining what brand stands for.
The goal? To create a consistent, memorable brand experience across all six parks in Java and Bali. We developed a new brand core that evolved Taman Safari’s identity from solely a conservation-focused destination to a complete, fun-filled experience.
From logo redesign, graphic system, and tone of voice, to social media presence, video production, and even crafting original jingles—W3P handled the entire transformation. For a full year, we took on the role of brand guardian, ensuring the brand stayed strong, clear, and cohesive across six unique locations. This was a challenge we were born to own.
