The St. Ives is a very well known familiar brand especially for women. But familiarity is not enough for a brand to succeed; it aims to be the leading brand choice – above all competitors.
So we took the brand back to their roots; empowering women to discover their true selves by embracing nature with earthy elements that exudes a sense of freedom, inspiring them to approach everyday life with a proactive mantra #GoNaturalNow. As a localization effort that focus on social media, we make conversation that communicates the true connection between nature and natural beauty.
St. Ives Launch Indonesia