The St. Ives is a very well known familiar brand especially for women. But familiarity is not enough for a brand to succeed; it aims to be the leading brand choice – above all competitors.
So we took the brand back to their roots; empowering women to discover their true selves by embracing nature with earthy elements that exudes a sense of freedom, inspiring them to approach everyday life with a proactive mantra #GoNaturalNow. As a localization effort that focus on social media, we make conversation that communicates the true connection between nature and natural beauty.
Client
Unilever International
Campaign
St. Ives Launch Indonesia
Scope of Work
Strategy Development
Social Media
PR Strategy
Product Launch
Event
