As one of the biggest Vlog App in China that expanse its wings to Indonesia, Kwai needs to localize its look and branding direction. It was our pleasure to take the challenge as the market; target audience and behavior are quite different with its origin’s.
Started with a catchy brand tagline “Bikin Vlog Jadi Goks” that successfully fit the younger audience, we successfully portray Kwai as an edgy brand and app in order to set it apart from their competitors.
Kwai Launch & Branding
Scope of Work