Every new product needs a good campaign. When Commonwealth Bank launched a Tymedigital, we developed an idea to promote this self-service feature that enables the audience to open saving accounts or transfer money easily within minutes.

We came up with a concept “Achieving Your Goals with Only 10 Minutes of Your Time” that applied in key visuals and social media content, using a hashtag ##10MenitKuBisa, to emphasize how little time it takes in the daily life to achieve a greater result.


Commonwealth Bank

Scope of Work

Concept Development
Social Media